National Ice Cream Day 2021 It And No Cows Are Allowed
National Ice Cream Day 2021: Deals and freebies from Friendly's … Sun, 18 Jul 2021 08:00:00 -0700-How challenger brands Sacred Serve and Brave Robot are serving up quality desserts without the dairy.
It’s National Ice Cream Day. In recent years the meaning of ice cream has taken a turn, mirroring the changing eating preferences of Americans. According to Gallup, while just 5% of US citizens are vegetarian or vegan, nearly 25% have cut back on eating meat. What’s more, 41% of Americans have tried plant-based meats. And an estimated half of Americans buy dairy-free milk.
For this year’s National Ice Cream Day, grocery chains like Whole Foods are highlighting their dairy free options alongside conventional choices, and for a reason. Plant-based ice creams are growing at 26.5% YoY while their dairy counterparts are growing at 1%, based on SPINS data.
The category is estimated to hit $1BN in sales by 2027. While that is currently a sliver of the overall ice cream and frozen desserts market, mainstream brands are taking notice. Baskin Robbins launched oat-milk based ice cream at all of its locations in 2021. Unilever executive Matt Close reported an ‘explosion’ of non-dairy ice cream sales, but difficulty achieving the consistency of ice cream. There is a flurry of R&D in the category by new entrants who are highlighting creative ingredients to achieve the consistency of ice cream and its nostalgic flavors.
Enter the challenger brands
Registered dietician and Certified Holistic Health Coach Kailey Donewald noticed changing consumer preferences years ago. She started the dairy-free, Chicago-based ice cream company Sacred Serve in 2017 to bring a healthier alternative to the segment, starting with Whole Foods.
Donewald has been innovating on dairy-free flavors that conjure up childhood favorites like chocolate and mint chip, but with a twist. Using organic young coconut Thai meat as the base, her recipes incorporate superfoods, adaptogenic herbs, medicinal mushrooms and low-glycemic coconut sugar. For instance, Sacred Serve’s newest flavor, cookies and cream, has no ‘cookies’ or ‘cream’ on the ingredient list. Tigernuts and activated charcoal are central to the recipe.
Donewald explains, “Tigernut flour is the star of our newest Cookies N Cream flavor. Tigernuts are incredibly unique as they are not a nut at all, but a root vegetable. They contain important vitamins and minerals, are gluten-free, paleo friendly, and packed with prebiotic fiber that is great for the gut. Thanks to their natural sweetness, I knew they would be the perfect flour substitute for making our cookies. Activated charcoal, a fine powder made from coconut shells, is a known detoxifying agent used to trap toxins and gas in the gut, preventing their absorption and helping your body eliminate them. We found it lends itself to the perfect “oreo” taste. And just like that, Cookies N Cream — without any cookies or cream — was born.”
Taking another approach to ingredients, Brave Robot makes a dairy free ice cream from whey protein to mimic the creaminess of traditional ice cream, resulting in a lactose-free, vegan product. According to The Spoon, the company, “makes its dairy by genetically modifying microflora to produce the two main proteins in milk: casein and whey. They combine the dried proteins with plant fats, water, vitamins and minerals to make a lactose-free product that has the same properties — taste, consistency, and nutritional breakdown — of milk.”
Both companies have a strong focus on sustainability in their ingredients supply chain. Sacred Serve was the first to achieve a 100% recyclable, plastic-free packaging, a feat that giants like Unilever have not yet reached.
A lucrative category
Oat-based milk company Oatly’s $10BN IPO hit earlier this year, following on plant-based meat giant Beyond Meat’s 2019 IPO. On the M&A front, earlier this year Human Co announced a majority stake in Coconut Bliss — a dairy-free ice cream company — with undisclosed terms. And in March of 2021, plant-based egg company Eat Just landed $200 million in a round led by the Qatar Investment Authority.
Analysts at Pitchbook News are watching the plant-based alternative food category, calling it both `pandemic and recession-proof.’ Food-tech startups had raised nearly $16 billion in Q1 2021, nearly surpassing the total amount raised in 2020.
Donewald is not surprised. She concluded, “Now more than ever before consumers are looking at products through the lens of health and wellness, especially post-pandemic. Plant-based has garnered a lot of attention for being better for you and better for the environment, so more consumers are looking to make the switch.”
It's National Ice Cream Day 2021, And No Cows Are Allowed Sun, 18 Jul 2021 08:00:00 -0700-Multiple ice cream makers are offering discounts on the sweet treat.
National Ice Cream Day 2021 is Sunday, July 18.
Isn’t every day a good day for ice cream?
While that may be true, some ice cream makers do celebrate with discounts and freebies on the day of national recognition, including these:
There are a few things going at Baskin-Robbins. The brand recently introduced its Creature Creations Into the Sea – the shark, dolphin and sea turtle treats each come in a unique cup, chocolate topper and sprinkles. Fans also can get free ice-cream scented Kinetic Sand with any purchase of $10 or more on July 18. And, customers can receive $5 off orders of $20 or more from July 18 through July 24 when ordering with Uber Eats, DoorDash and Postmates.
While not necessarily related to National Ice Cream Day, the brand has an ongoing promotion that could get you a free tub. Breyers introduced Cookie Coverage when it introduced that its Cookies and Creme flavor now has 20% more cookies. Customers who are not satisfied with the amount of cookies in the ice cream can file a claim and get a coupon for a free tub of Breyers ice cream. Customers will automatically get 50% off – a coupon for $2 – when they sign up for coverage.
Customers can get a free vanilla soft-serve cup or cone with a purchase of $1 or more on the BK app.
Participating stores will offer $1 off any size dipped cone when you use the DQ app.
On July 18, customers can get a free pint of ice cream, up to a $12 value, with orders of $20 and more when ordering from The Ice Cream Shop and using the promo code ICECREAM at checkout.
The Ice Cream Shop includes the brands Ben & Jerry’s, Talenti, Magnum, Breyers and Good Humor.
Customers can get 20% off online orders by using the code ILOVEICECREAM at checkout. But, the offer ends today.
Friendly’s will celebrate by giving away free Fribbles to its Sweet Rewards members. Customers that are members of the Friendly’s Sweet Rewards Club will receive a coupon in their account on July 18 for a free, medium-sized Fribble that they have until July 31 to redeem.
KIND is offering $1 off any frozen multipack or individual treat bar or pint. Customers should upload their receipts to kindsnacks.com. KIND pints are vegan and dairy-free and come in seven flavors – dark chocolate almond sea salt, coffee hazelnut, dark chocolate peanut butter, strawberry, cherry cashew, caramel almond sea salt and pistachio. The frozen bars are made from almond milk and layers with dark chocolate, chopped nuts and nut butter. A new flavor, Mint Chocolate Almond, was added to the lineup this summer.
Nick’s Swedish-style low fat, low calorie, and keto-friendly ice cream is offering 25% off across its website using the code ICECREAM.
The Vegan bundle is $59.94 and includes seven pints – Choklad Choklad, Karamell Swirl, Mint Chip, Vanij Bean, Strawbär Kräm, Peanöt Butter Fudge and Hazelnöt Fudge.
Whole Foods Market is offering 35% off ice cream and other frozen treats through July 20. Amazon Prime members can get another 10% off.
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– July 18, 2021
National Ice Cream Day