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Uefa Euro 2020 Ukraine in talks with Uefa to reverse Euro 2020 shirt decision

Uefa Euro 2020 Ukraine in talks with Uefa to reverse Euro 2020 shirt decision


How Brands Are Advertising Around Uefa Euro 2020 Soccer … Fri, 11 Jun 2021 01:00:00 +0100-Slogan 'Glory to the Heroes' was ordered removed from kit after protests from Russia.

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Ukraine in talks with Uefa to reverse Euro 2020 shirt decision

June 10, 2021

Ukraine’s football association said on Thursday it was in talks with Uefa to reverse a decision by the European football governing body to remove a slogan from Ukraine shirts after protests from Russia.

“Ukraine’s football association is in talks with Uefa to keep in place the slogan on its jerseys,” the association’s press service told AFP, after Uefa said the message “Glory to the heroes”, stitched on the inside of the shirt collar, was “clearly political in nature”. The association said that “earlier Uefa had approved the new kit and every element of it, including the slogan”.

However, Uefa on Thursday said that the message, which was used by protesters who ousted the Kremlin-backed president, Viktor Yanukovych, during the Maidan demonstrations in 2013-14, was “clearly political in nature”.

The decision came after Russia had sent a letter of complaint to Uefa over the shirt, which also features an outline of Ukraine including Crimea, annexed by Russia in 2014, on the front.

Uefa said the map would not need to be changed because a UN general assembly resolution “recognises the territorial borders as broadly depicted by the design”. The slogan “Glory to Ukraine”, which is on the back of the jersey, was also approved by Uefa as “on its own [it] may be considered as a generic and non-political phrase of general national significance”.


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Ukraine in talks with Uefa to reverse Euro 2020 shirt decision Fri, 11 Jun 2021 01:00:00 +0100-The tournament features brands such as BMW, Tennent's, BT, Heineken and JustEat.

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How Brands Are Advertising Around Uefa Euro 2020 Tournament

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The BBC's Euro2020 campaign features animation of soccer players keeping busy while waiting for the tournament to start.Courtesy BBC

It’s a year late, but the Uefa European Championships 2020 soccer tournament has finally arrived, in case you hadn’t already noticed through the tsunami of adverts that have been released in the last few weeks/months/years.

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The BBC's Euro2020 campaign features animation of soccer players keeping busy while waiting for the tournament to start.Courtesy BBC

It’s a year late, but the Uefa European Championships 2020 soccer tournament has finally arrived, in case you hadn’t already noticed through the tsunami of adverts that have been released in the last few weeks/months/years.


... read more
– June 11, 2021
Uefa Euro 2020 Ukraine in talks with Uefa to reverse Euro 2020 shirt decision

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