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An investment exceeding 30 billion dirhams 2021 Abu Dhabi unites the cultural and creative industries

An investment exceeding 30 billion dirhams 2021  Abu Dhabi unites the cultural and creative industries
An investment exceeding 30 billion dirhams 2021 Abu Dhabi unites the cultural and creative industries

The Department of Culture and Tourism – Abu Dhabi supervises all disciplines under the sector’s umbrella to enhance its leading position in this fieldThis comes within the framework of the Abu Dhabi government’s vision to accelerate the growth of the cultural and creative industries through an investment strategy worth more than 30 billion dirhamsThe cultural and creative industries are key drivers of economic and social growth and diversity in Abu DhabiThese industries are also one of the fastest growing sectors in the world, generating global revenues estimated at $2,250 billion annually and providing 30 million jobs, and their contribution is expected to reach 10% of global GDP.

Studies indicate that the cultural and creative industries are characterized by a high level of flexibility and adaptability in the face of fluctuating economic conditionsWith the world currently recovering from the repercussions of the “Covid-19” pandemic, the high-value services and products of this sector can contribute to stimulating new economic growth that takes into account environmental considerations and is based on new knowledge and technology.

To take advantage of this growth, Abu Dhabi has directed significant strategic investments to establish thriving cultural and creative industries, and the total value of planned investments in this sector exceeds 30 billion dirhamsDuring the last five years, 8.

5 billion dirhams were also allocated to support the sector in Abu Dhabi, including major projects such as the “Creative District – Yas”, the incubator destination for media and electronic games in the emirate, and the Saadiyat Cultural District, in addition to intangible infrastructure initiatives such as The Creative Visa Program announced earlier this year that provides sustainable job opportunities in Abu Dhabi by enabling creative talents from all over the world to live and work in the UAE, which enhances the creative scene in the emirateAn additional investment of 22 billion dirhams is expected to be allocated to the sector over the next five years, in an effort to support and develop cultural institutions, especially new museums, including Guggenheim Abu Dhabi, Zayed National Museum, and other museums under construction and development.

The performing arts, music, media and electronic games sector in the emirate is also witnessing more investment in a variety of programs and initiativesThe Department of Culture and Tourism – Abu Dhabi brings together all cultural and creative industries under one umbrella by adding new sectors to its list of powers, such as films, television, games and electronic sports, to the existing sectors, namely heritage, handicrafts, design, publishing, performing arts, and plastic arts, to ensure the achievement of Synergies between all key areas of these industriesAs the department assumes supervision of the creative and cultural industries and continues to invest in them, the sector will continue its rapid growth, supporting the creation of a unified creative system across the public and private sectors.

Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “The strategy of cultural and creative industries – launched by the Department of Culture and Tourism in 2019 – seeks to consolidate Abu Dhabi’s position as a cultural and creative center that attracts, embraces and supports talented individuals and creative companies, to contribute to accelerating the emirate’s path towards achieving Its ambition is to become a leading regional center in the production and export of cultural and creative content.

”He continued: “By bringing together the cultural and creative industries under one umbrella, the department will be able to achieve synergy and harmony between the culture, tourism and creativity sectors in the emirate, in addition to consolidating Abu Dhabi’s position as a destination rich in advanced facilities, distinguished talents, and sustainable opportunities.

“He added: “We consider the cultural and creative industries to be a powerful driver of economic diversification in Abu Dhabi and basic pillars of its identity, and the emirate’s leadership will work to advance all areas of this sector beyond the borders of the emirate and into global communities.

“For his part, Saud Al Hosani, Undersecretary of the Department of Culture and Tourism – Abu Dhabi, said: “The creative and cultural industries make a significant contribution to the economy locally and globally.

Today, Abu Dhabi provides more than 20,000 sustainable jobs in this sector, and we expect this number to rise significantly in the coming yearsMoreover, the comprehensive strategy launched by the department for a period of 5 years to continue the previous successes of the Emirate in this field, is now witnessing the inclusion of the diverse and interrelated sectors within a single structure.

This will contribute to accelerating job creation, which will allow individuals and companies new horizons of economic and professional prosperity.

”He added: “In support of the ambitious and innovative vision of the Emirate of Abu Dhabi, the cultural sector will work with other sectors such as multimedia and video games to facilitate and build strong cooperation relationships locally and globally.

“It is noteworthy that Abu Dhabi has made huge investments in the creative and cultural industries, starting with investments dedicated to establishing cultural institutions and world-class infrastructure, and other programs and initiatives that have reached international levels and stimulated the growth of companies, employees and practitioners in the creative and cultural field in the emirate and abroad.

The comprehensive cultural and creative industries strategy for the Emirate of Abu Dhabi, which was launched by the Department of Culture and Tourism – Abu Dhabi in cooperation with its main partners, seeks to establish best practices and preserve the distinctive features of the Emirate.

Stemming from its quest to create a sustainable innovation system, the strategy works to achieve its objectives in all areas of the sector within the framework of 5 basic pillars: policies and regulations, talent cultivation and professional development, innovation and digitization, business support, and quality of lifeThe strategy includes more than 16 strategic programs and 800 initiatives, some of which were previously launched, and the rest will be implemented during the next five yearsThe Department of Culture and Tourism – Abu Dhabi is concerned with managing and constantly developing the cultural and creative industries sector in the capital, having previously succeeded in launching major cultural projects such as the Louvre Abu Dhabi and Qasr Al Hosn; It is also working on many huge future projects such as the Guggenheim Abu Dhabi, Zayed National Museum, and the Abrahamic Family House, all within the framework of the Saadiyat Cultural District.

The department is also responsible for protecting and improving the emirate’s rich cultural heritage; From the historical sites in Al Ain, included in the UNESCO World Heritage List, to the newer heritage buildings, in addition to preserving the intangible cultural practices that are an essential component of the Emirati identity.

For its part, the Abu Dhabi Center for the Arabic Language of the Department plays an important supportive role for the Arabic language through the establishment of many related programs and events; Such as the Sheikh Zayed Book Award and the Abu Dhabi International Book FairThe center also works to build relationships and partnerships with internationally reputable institutions such as Columbia UniversityThe unification of the creative and cultural industries under the umbrella of the Department of Culture and Tourism – Abu Dhabi confirms its importance and role as a catalyst and supporter of the sector that oversees all areas of culture, multimedia and games, and is mandated to create a rich sustainable environment that stimulates the growth and prosperity of the entire cultural and creative sectorAs part of its efforts to support this growth, the Department of Culture and Tourism – Abu Dhabi has added a new sector to its fields of work that oversees the creative industries in the Emirate of Abu Dhabi and the Creative Visa Program, which provides sustainable job opportunities in Abu Dhabi by allowing creative talents from all over the world to live and work in the country UAEThe tasks of the new entity also include organizing, developing and promoting the frameworks of many companies and strategic initiatives operating in Abu Dhabi, including Image Nation Abu Dhabi, Abu Dhabi Games and Electronicsports and the Abu Dhabi Film Commission, as well as supervising training and development programs such as the Creative Lab initiative and the Abu Dhabi Film Commission.

Arab Film StudioIt is worth noting that more details about the new Department of Culture and Tourism – Abu Dhabi sector of electronic games and multimedia and its mission will be announced soon

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An investment exceeding 30 billion dirhams 2021 Abu Dhabi unites the cultural and creative industries
An investment exceeding 30 billion dirhams 2021 Abu Dhabi unites the cultural and creative industries

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