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Abu Dhabi Tourism launches a series of promotional activities to support the sector’s recovery from Corona

Abu Dhabi Tourism launches a series of promotional activities to support the sector's recovery from Corona
Abu Dhabi Tourism launches a series of promotional activities to support the sector’s recovery from Corona

The Department of Culture and Tourism – Abu Dhabi is organizing a series of new events, shows and promotional campaigns for all members of the local community throughout the year 2021, to support the recovery of the tourism sector in the emirate under the umbrella of Abu Dhabi Offers, its affiliated platform specialized in the retail sectorAbu Dhabi Offers during 2020 hosted a series of first-of-its-kind events in the emirate, including the Discover Summer Surprise campaign and the Vogue Fashion Night event sponsored by Abu Dhabi Shows, stressing the resilience of the emirate’s retail sector, as well as its contribution to rebuilding consumer confidence in an environment New shoppingAbu Dhabi offers achieved remarkable success at the beginning of the year with the winter campaign for the Abu Dhabi Shopping Season, with a growth rate of 23% of total sales compared to the previous year, and a growth of 17% in consumer spending, while the retail sector recorded strong sales of 24 billion dirhams, and these figures include purchases registered with Visa cards only and within the centers participating in the campaignAbu Dhabi offers continues to drive the development of innovative shopping experiences in the capital in line with the global trend and according to the highest standards, in partnership with the most prominent stakeholders and a wide range of international brands keen to provide tailored offers for the Abu Dhabi market, which enhances the attractiveness of the emirate to visitors, and stimulates its efforts towards recovery.

In the aftermath of the “Covid 19” crisisAli Hassan Al Shaiba, Executive Director of the Tourism and Marketing Sector at the Department of Culture and Tourism – Abu Dhabi revealed the role of the new expanded agenda in uniting the efforts of all actors across the tourism, retail and hospitality sectors in order to achieve its common goal of cementing the emirate’s position on the global level.

He said: “The year 2021 will witness the launch of the most important edition of the Abu Dhabi Offers activities, which is the result of strategic cooperation with a group of prominent institutions in the public and private sectors at the local and global levels.

Based on this partnership, we all seek to achieve a common goal, which is to contribute to the recovery of the tourism sector and raise the levels of innovation and vitality that have always characterized it.

In order to provide unique experiences in the region, Abu Dhabi’s offerings will continue to enhance growth opportunities for the retail and tourism sectors during this year.

”Abu Dhabi Offers continues its efforts to enhance the emirate’s presence as a global destination for shopping, highlighting the opportunities it provides for brands and workers in the retail sector, and hosting a series of international events across Abu Dhabi regions, in parallel with the culinary arts season in Abu Dhabi throughout the year, starting With Ramadan Nights campaign to celebrate the advent of the blessed monthWith the advent of summer, shoppers in Abu Dhabi will be on a date with the Abu Dhabi Shopping Season, which highlights an exclusive assortment of shopping experiences and huge offers in various categories, a series of ‘Shop and Win’ contests, and many other prizes, which are complemented with the special offers of the Abu Dhabi Culinary Arts Season.

In addition, Abu Dhabi’s shows celebrate many occasions and events in the UAE, including Eid al-Adha, the launch of seasonal collections, back to schools, Chinese Golden Week, Diwali Festival of Lights, in addition to the Golden Jubilee celebrations of the UAE National Day.

In addition to the seasonal shopping campaigns, the Abu Dhabi Offers Agenda 2021 will include a host of new global events, including innovative shopping festivals, and two entirely new events targeting new categories for shopping campaigns in the region.

Thanks to its continuous activities throughout 2021, Abu Dhabi offers continues to consolidate its position in the global sector, supported by strategic partnerships and cooperation with the most prestigious brands and international stakeholders, which contribute to providing shopping experiences that meet the aspirations of all members of the local community and the visitor, based on the emirate’s position as a destination Global shoppingThe cooperation of Abu Dhabi Offers with the Department of Economic Development – Abu Dhabi enabled the development of the platform’s events program throughout 2021Rabih Al Hajri, Acting Executive Director of the Abu Dhabi Business Center of the Department of Economic Development – Abu Dhabi, which cooperates with the Department of Culture and Tourism – Abu Dhabi in all major retail campaigns in the emirate and contributes significantly to their success, said: “The retail sector in Abu Dhabi has emphasized its resilience in the face of untold challenges.

The precedent imposed by last year, through the successful campaigns that the emirate witnessed during the summer and winter seasons in 2020.

The Department of Economic Development is committed to strengthening cooperation with the Department of Culture and Tourism – Abu Dhabi in the field of continuous development of strategic initiatives that provide exceptional experiences for all consumers, and contribute to the growth of the sector and the position of Abu Dhabi as a unique shopping destination

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Abu Dhabi Tourism launches a series of promotional activities to support the sector’s recovery from Corona
Abu Dhabi Tourism launches a series of promotional activities to support the sector’s recovery from Corona

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