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iOS 145 privacy changes could have “major impact” on SMBs


Apple Releases iOS 14.5: Exciting iPhone Update With Cool … Tue, 27 Apr 2021 09:00:00 +0100-Experts warn SMB revenues could fall by as much as 50% as a result of Apple's App Tracking Transparency tool.

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Apple has rolled out an update to its iOS platform that includes a feature requiring developers to ask for users’ permission before assigning them an advertising identifier to track their activity across apps and sites.

The introduction of App Tracking Transparency (ATT) with iOS 14.5, alongside a suite of other changes, has long been dreaded by Facebook and its partners since Apple first announced plans to roll it out with iOS 14 last year. With ATT, app developers must present users with a pop-up notification asking them to consent to be tracked. 

Facebook has publicly campaigned against ATT, arguing that it would severely harm the revenues of its advertising partners, many of which are smaller companies. The assumption is that users, when greeted with the choice, would not opt to be tracked in this way, in turn damaging Facebook’s business model.

Apple agreed to delay the roll-out in September 2020 after considering the effect it would have on Facebook’s partners, although the two companies have since traded a series of barbs on the matter. 

Apple, for instance, slammed Facebook’s business model in November after privacy groups such as the Electronic Frontier Foundation (EFF) pressured the firm to explain the delays to the rollout of these privacy features. Facebook responded by shining the spotlight on Apple’s own privacy issues, namely the fact that the iPhone manufacturer faces legal action over alleged tracking mechanisms fitted into its devices.

The latest iOS update also includes a number of other changes and security fixes, such as support for the newly launched AirTags, alongside functionality to unlock your phone using an Apple Watch when you’re wearing a mask. With iOS 14.5, users can also take advantage of accessibility options, changes to Apple Music and improvements to Apple Wallet.

Among the security fixes included are CVE-2021-1837, a certification validation issue in the App Store which could allow an attacker to alter network traffic, and CVE-2020-7463, which allows a remote attacker to cause unexpected system termination. There are 50 issues in total of varying scope and severity addressed with iOS 14.5 and iPadOS 14.5.

It’s ATT, however, that’s likely to be the most significant change introduced with the latest update, with Heather Federman, VP of privacy and policy at BigID, a data management firm, saying it could massively impact SMBs.

“If there are minimal opt-ins then there is minimal data for ad targeting,” she said. “While Facebook has commented that this will only cause a minimal impact to Facebook's ROI, developers and small businesses primarily relying on the Audience Network could face major impacts to their revenue – potentially falling by more than 50%.” 

“The real question here is if Apple, or any company for that matter, should have so much influence in privacy-related matters. Other stakeholders – like regulators and legislators – should have the largest say in the process but it’s clear that market forces currently dominate.

“While Apple’s opt-in model can be considered pro-privacy and forward-thinking, we have a situation where one company has decided for the rest of us exactly how our personal data can or should be used – without real input from other industry players, privacy advocates, the public and the government.”

Farhad Divecha, MD and founder of AccuraCast, claims this is bad news for those businesses which haven’t heeded any prior warnings.

“While it's understandable that they may have been dealing with a shorter-term problem like the pandemic, we always knew it was coming – it was just a matter of when, so businesses should have started planning for this eventuality,” he said.

“Of course, Apple had taken an interesting approach to this – not just in the timings but by not being clear on what this new update will look like, the results of the testing and subsequently, how many will be affected. Businesses are almost walking blindly into a new playing field. Conversions will inevitably go down and many businesses won't understand why. This is the first way to overcoming this hurdle; acknowledgement. Once businesses know why this is, they can work around it – but they need to act now.”

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قراءة المزيد

iOS 14.5 privacy changes could have “major impact” on SMBs Tue, 27 Apr 2021 09:00:00 +0100-At last, the highly-anticipated iOS 14.5 is here – easily the biggest late-cycle update Apple has ever released.

Apple Releases iOS 14.5: Exciting iPhone Update With Cool Features & Urgent Fixes

April 27, 2021

With iOS 14.5 you can unlock your iPhone while wearing a mask, if you have an Apple Watch. Apple

April 27 Update below. This post was first published on April 26.

Apple’s latest iPhone software update is with us. Oh, finally.

It’s been a long time coming and it has a lot in it, more than any other mid-cycle update from Apple. Innovations range from the controversial App Tracking Transparency to lots of cool emoji to a super-slick way to unlock your iPhone with a mask on (as long as you’re wearing your Apple Watch).

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Read on for full details of this release and earlier iOS 14 versions, how to get it and what to get excited about (hint: there’s a lot). The full Apple changelog will be found at the end of this post shortly.

April 27 Update. Apple has defended the most controversial part of the new update, App Tracking Transparency (ATT), in a new interview with The Independent. Erik Neuenschwander, who heads up Apple’s work on privacy, told the newspaper that he thinks the innovation can work to benefit both iPhone users and companies.

Snapchat, it has been reported, was looking into ways around the rules. Neuenschwander’s take was this: “Either it means that they think they've hit upon a way to flout the policies and sneak onto users' devices and not respect their privacy. That's something that we are continually on the lookout for, with our app review process. And I think that we will, it's a high area of focus for us. But the other way to look at that is, well, they find a way around to provide great advertising while providing greater respect for user privacy. And that is an outcome that I hope happens.”

App Tracking Transparency was originally meant to come much sooner, but Apple used the time before it was actually introduced to respond to feedback from developers and enhance a tool called SKAdNetwork, which lets advertisers track how successful a marketing campaign has been without them seeing data about individual users, something that Neuenschwander says was designed to provide “great experiences without shortchanging any of the privacy protections.”

Whether this will be enough to staunch criticism from developers will become apparent in the coming days and weeks. Neuenschwander concludes, “ATT grew out of a desire to give users increased choice and visibility into a particular kind of data use, that was a concern to them. And that's what motivates us for all the things that we build into our products.”

How to get it

This update is for compatible iPhones, with iPadOS 14.5 which is simultaneously released for compatible iPads. Compatibility for the phones goes back to the iPhone 6s, including iPhone SE (both the first and current editions), plus the seventh-generation iPod touch. For iPads, if you have any iPad Pro, iPad Air 2 or more recent, iPad mini 4 or newer and iPad from fifth generation onwards then you’re good to go.

Updating is straightforward. You’ll know this by now, but just in case: first, go to the Settings app on the iPhone and choose General, then Software Update. Then it’s Download and finally, Install. This is a big update, but it’s worth waiting for – it was a 1.19GB update that took 20 minutes to download and another short while to install.

What’s in the update?

There’s plenty to get your teeth into here.

Unlock iPhone with Apple Watch If you’re wearing a mask you’ll know that Face ID takes time to spot that you don’t look like you and offers a passcode screen instead. But if you don't want to wait that long and you’re wearing an Apple Watch, the Watch can communicate with your iPhone and confirm that it’s you.

New emoji are just one part of iOS 14.5 Apple

Lots of new emoji Then there are all the new emoji, more than 200 of them, including one called Face in Clouds which just looks slightly rude. Read all about these here.

App Tracking Transparency This is the really controversial part of the whole update, the one which other companies such as Facebook, for instance, have been dead opposed to and protested strongly against. It means that when you launch an app that collects your activity data or tracks you, you can turn off that option. Trackers are often used for personalized ads or for companies to see how an ad campaign is going. It will be trickier for companies to track you thanks to iOS 14.5. Apps that track you will, from today, have to ask you whether you want to be tracked or not. The expectation is that most people will say no.

Battery recalibration With iOS 14.5, your iPhone will automatically recalibrate your battery if inaccurate peak performance or unexpected drain are spotted. For now, this is restricted to iPhone 11 series models but others may be compatible later.

Dual sim 5G If you have a dual sim iPhone, both can access 5G at the same time.

Choose your music service You can’t set a default music service in iOS, as you can with your web browser, for instance. However, when you say “Hey, Siri,” and ask your iPhone to play a favorite track, it will ask you which service you want it to use. If you pick Spotify, it will learn that preference.

New voices for Siri No longer will the software default to the female Siri voice. You’ll be asked to choose between options and neither is specified by gender any more.

Apple Podcasts Subscriptions, new in iOS 14.5. Apple

Podcasts get a fresh look and now resemble Apple Music.

Console controllers compatibility If you have a PS5 or Xbox Series X, you can now use the controllers for these consoles with your iPad or iPhone.

Privacy when you close the iPad in Smart Keyboard Folio This is part of iPadOS 14.5, also just released. With the iPad, iPad Air and iPad Pro in the Smart Folio, when you close it, the microphone on the tablet is now automatically muted. Neat.

Smaller updates aplenty You can swipe to add songs to the queue in Apple Music. There’s AirPlay 2 support for Apple Fitness+ so you can use selected smart TVs without an Apple TV box. Siri can also call emergency services for you, which is handy if you can’t physically reach your iPhone, for instance. Reminders has more options for sorting items – hurrah!

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Read on for details of what was released in earlier updates.

Previous iOS 14 updates

iOS 14.4.2

Back on Friday, March 26, Apple released another WebKit fix to ensure that nobody can insert malicious code that would compromise your iPhone use.

iOS 14.4.1

Out on March 8, this was an update focused on one function, to fix a vulnerability in WebKit.

iOS 14.4

Lots of angles to this, released on January 26, 2021. HomePod mini handoff was enhanced, the Set Wallpaper shortcut let you add the image to perspective zoom and there were changes to Accessibility settings. The camera can now handle smaller QR codes, too. You can also now classify Bluetooth audio devices. So, you can say whether they’re speakers, car stereos, headphones or hearing aids. There were also plenty of bug fixes.

iOS 14.3

Released December 14, 2020, 14.3 was a big release with plenty of new elements, such as support for the company’s latest hardware – AirPods Max – and the introduction of Fitness+. To use it, you need to have a compatible Apple Watch.

Photographers welcomed Apple ProRAW, which allows photos to be captured on the latest Pro versions of iPhone 12 in the new ProRAW format

Enhanced ECG capabilities for Apple Watch also arrived, in tandem with the latest watchOS update.

Privacy “nutrition labels” went live today in the App Store. Apps, including those from Apple, must display information indicating exactly what data is used to track you or to link to you. If you want to use the Ecosia search engine, that’s now an option.

iOS 14.2.1

This update landed on November 19, 2020 and was all about fixing issues. Messages had problems in group message threads, which this update sorted. An unresponsive lock screen and problems with Made for iPhone hearing devices were fixed in this update. This update was only for iPhone 12 models.

iOS 14.2

Released on November 5, 2020, this update brought over 100 brilliant new emoji, new wallpapers with light and dark mode versions, support for the upcoming iPhone 12 leather sleeve, and an improvement to HomePod and the upcoming HomePod mini’s new Intercom feature.

The original HomePod gained connectivity to the Apple TV 4K for stereo surround sound and Dolby Atmos audio.

The Magnifier app gained People Detection, using the LiDAR sensor included in iPhone 12 Pro and iPhone 12 Pro Max to reveal how far away people are. This is a real benefit for people with limited vision and is especially useful at a time when social distancing is important.

And now, AirPods battery charging is optimized for the first time, and there was a timely option to give statistics about Exposure Notifications, without identification, to Public Health Authorities. Plus, lots of bug-squishing.

iOS 14.1

This was released on October 20, 2020 and, like the next iOS update this one included stuff for the HomePod.

Other benefits are focused on fixes and bug squishes. For instance, it means there’s now support for 10-bit HDR video playback, applying to Photos for iPhone 8 and later. Issues with reduced-size icons, folders and widgets were addressed, along with other Home screen problems such as apps disappearing from folders when widgets were dragged was fixed. Mail issues, such as messages sent from an incorrect alias have been sorted. Incoming calls regional info that wasn’t working is now all fixed. Other issues included a screen redraw problem with an emergency call overlap, songs that wouldn’t download and a Calculator app issue were sorted

There were a couple of Apple Watch problems such as the iPhone not identifying the case material on your timepiece have been addressed.

iOS 14.0.1

Released on September 24, this update fixed an issue where the default browser and mail settings reset after restarting your iPhone, sorted an issue that prevented camera previews from displaying on, specifically, iPhone 7 and iPhone 7 Plus and a problem where the iPhone wouldn’t connect to wi-fi.

A problem sending emails with certain providers and images not appearing in the News widget, were also addressed.

iOS 14

The first version of iOS 14 was released on September 16, 2020.

The Home Screen added Widgets – smart app icons with changing information – on the home screen, revealed an App Gallery to help sort where your apps sit and added Compact Designs. These mean that Siri just sits at the bottom of the screen instead of taking it over completely while calls coming in will be announced just at the top of the screen.

App Clips are something completely new. If you need something an app delivers but really don’t have time to download the whole app, register, set up an account, verify your credentials and so on, then App Clips can help. They’ll work well with something like a parking app, say, when you’re next to the meter and short on time. Instead, you’ll scan the QR code, or tap the NFC tag, on the meter. App Clips downloads just the bit of the app you need and since you log in through Apple, all those things like payment details are sorted, too. This could be amazing as more apps come on stream.

The Messages app is now more capable, so you can now pin conversations you want to find easily at the top of the list, new Memoji options and better layouts for replies.

Maps has been improved, as on the Apple Watch, by the addition of cycle routes, routing for electric vehicles, edited guides to find new restaurants and more.

Translate is designed to make it easy to translate conversations in real time across 11 modes. You can even do this offline, which should save data costs when you’re traveling.

The Weather app can show you how much it’s going to rain in the next hour as well as advising on severe weather events.

New Accessibility features include Back Tap which lets you configure shortcuts when you tap on the back of the iPhone in a particular way.

AirPods Pro get in on the action, too, thanks to extra features which appear on the earbuds when your iPhone has moved to iOS 14. These include Spatial Audio so you can have a surround-sound effect as you watch a movie, say, and seamless device switching. More details here.

Apple’s full changelog follows.

Unlock iPhone with Apple Watch

  • Ability to unlock your iPhone X and later with Apple Watch Series 3 and later when you attempt to use Face ID while wearing a face mask

AirTag and Find My

  • Support for AirTag to keep track of and find your important items like your keys, wallet, backpack and more, privately and securely in the Find My app
  • Precision Finding uses visual, audible and haptic feedback to guide you directly to your nearby AirTag using Ultra Wideband provided by the U1 chip on iPhone 11 and iPhone 12 models
  • AirTag can be located by playing a sound via the built-in speaker
  • The Find My network with hundreds of millions of devices can help you find your AirTag, even when it isn't nearby
  • Lost Mode notifies you when your AirTag is found and you can enter a phone number where you can be contacted

Emoji

  • Support for separate skin tones for each individual in all variations of the couple kissing emoji and couple with heart emoji
  • New face emojis, heart emojis, woman with a beard emoji

Siri

  • Siri now includes more diverse voice options
  • Incoming calls can be announced with Siri, including who is calling, when you're wearing your AirPods or compatible Beats headphones, and you can answer hands-free
  • Group FaceTime calls are supported by asking Siri to FaceTime a list of contacts or a group name from Messages
  • Emergency contacts can be called by asking Siri

Privacy

  • App Tracking Transparency lets you control which apps are allowed to track your activity across other companies' apps and websites for ads or sharing with data brokers

Apple Music

  • Share your favourite lyrics using Messages, Facebook and Instagram Stories, and subscribers can play the snippet in Messages without leaving the conversation
  • City charts showcase what's popular in over 100 cities from all over the world

Podcasts

  • Podcasts Show Pages are redesigned to make it easier to start listening
  • Option to save and download episodes, automatically adding them to your Library for quick access
  • Download behaviour and notification settings can be customised on a show-by-show basis
  • Top Charts and popular categories in Search help you discover new shows

5G improvements

  • Dual SIM support enables 5G connectivity on the line that's using mobile data on iPhone 12 models
  • Smart Data Mode improvements further optimise your experience on 5G networks for better battery life and data usage on iPhone 12 models
  • 5G international roaming enabled on supported network providers on iPhone 12 models

News

  • Redesigned News+ tab enables Apple News+ subscribers to quickly find, download and manage magazine and newspaper issues
  • All-new Search experience that helps you find relevant topics, channels and stories

Maps

  • Estimated time of arrival (ETA) can be shared when cycling or walking, in addition to driving, by asking Siri or tapping on the route card at the bottom of the screen, then tapping Share ETA

Reminders

  • Ability to sort reminders by Title, Priority, Deadline or Creation date
  • Option to print your reminder lists

Translate

  • Translation playback speed can be adjusted by long-pressing the play button

Gaming

  • Xbox Series X|S Wireless Controller or Sony PS5 DualSense™ Wireless Controller support

Fitness+

  • Ability to stream audio and video content from Apple Fitness+ workouts to AirPlay 2–enabled TVs and devices

CarPlay

  • ETA in Apple Maps can be easily shared while driving with new Siri or keyboard controls in CarPlay

This release also fixes the following issues:

  • Messages at the bottom of the thread may be hidden by the keyboard under certain circumstances
  • Deleted messages may still appear in Spotlight search
  • Messages may persistently fail to send texts in some threads
  • Mail would not load new emails for some users until restarting the device
  • Call blocking and identification section may not appear in Phone settings
  • iCloud Tabs may not appear in Safari
  • iCloud Keychain could be prevented from turning off
  • Reminders created via Siri may be unintentionally set for early morning hours
  • Battery health reporting system will recalibrate maximum battery capacity and peak performance capability on iPhone 11 models to address inaccurate estimates of battery health reporting for some users
  • Optimisation to reduce the appearance of a dim glow that may appear at reduced brightness levels with black backgrounds on iPhone 12 models
  • AirPods audio routing to incorrect device for Automatic Switching
  • AirPods Automatic Switching notifications might be missing or duplicated


قراءة المزيد
– April 27, 2021
iOS 145 privacy changes could have “major impact” on SMBs