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The clash of tech giants 2021 Apple’s restrictions anger Facebook and Google

The clash of tech giants 2021 Apple’s restrictions anger Facebook and Google

On Monday, Apple announced stricter standards to protect the privacy of users of its smartphones, including iPhones and iPads.

The US electronics giant said it would give users the right to consent to pursue their digital activities for advertising purposesAnd since most users are expected to refuse to allow their digital activities to be tracked for advertising purposes, this move by Apple has angered Internet giant companies that depend on ad revenue like Facebook.

And as of Monday evening and with the update of the operating system ieorS 145 Apple device users will be able to determine whether electronic applications can continue their digital activities for marketing purposes or not.

And Apple’s announcement of what it called “a transparency tool to track applications” last year has already sparked major criticism from the giant Internet advertising companies, especially Facebook and major media companies.

Facebook CEO Mark Zuckerberg accused Apple of using a transparent app tracking tool to achieve its own purposes, by depriving free apps that depend on advertising revenue from this revenue in favor of paid apps on its online store.

Apple responded to the criticism by saying, “We believe that privacy is a fundamental human right.

” And users should be able to determine how this data is used by users.

On the other hand, Apple announced its intention to increase its investments in the United States, through a plan that includes injecting new investments of more than 430 billion dollars over the next five years.

At the same time, a group of industrial associations in Germany filed a competition complaint against the American company “Apple” due to the new rules on data protection.

Facebook and Google are claiming the marketing attack against Apple to defend targeted ads in the global media.

Considering complaints Thus, many service providers have become afraid for their advertising actions, given that it is expected that many users will refuse to allow this tracking.

The Financial Times on Monday was the first to report these complaintsSome expect that this action by Apple will have dire consequences for the advertising system that governs “Facebook” and “Google”.

Civil society (including associations, academics and others) has been criticizing this dominant economic model, which laws (in Europe and California) and lesser-known companies seek to put an end to.

But Apple, which has about a billion smartphones in use in the world, has the ability to change habits

The clash of tech giants 2021 Apple’s restrictions anger Facebook and Google
The clash of tech giants 2021 Apple’s restrictions anger Facebook and Google